Aware Customer Story
Understanding Employee Behavior in Internal Communications
Industry
Energy
size
Global
Platform
Workplace from Meta
stakeholders
Communications
Use Case
Human Risk
With Aware, we were able to track the success of our strategic initiatives – without even asking.
Communications Manager
A large energy company relied solely on their collaboration platform to manage internal communications. However, they lacked a formal system to observe employee behavior and sentiment surrounding these messages and ensure collaboration was healthy and productive. By implementing Aware’s Spotlight application, they gained daily, real-time insight into external events their employees were discussing, internal campaign success, and an overall pulse check of their collaboration platform groups. With Aware’s AI and NLP processing models, they could quickly judge sentiment, allowing their communications team to make smarter decisions regarding when and what to communicate and change across an organization level.
Through Aware, the company gained the ability to create a strong collaborative culture where employees worked efficiently while mitigating the risks associated with human behavior at scale.
Improved Change Management
Only 34% of change initiatives in the workplace succeed due to lack of visibility into the campaign.
Improved Company Culture
Employees who feel heard are 4.6x more likely to feel empowered to do their best work.
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